Mary Bacon

AXIS Font is distinguished for its simple, airy design, and for its availability in seven font weights: Ultra Light, Extra Light, Light, Regular, Medium, Bold and Heavy.

With our superfine Ultra Light font, completely new, fresh heading styles never before available with Japanese fonts are now possible.

Moreover, excellent compatibility has been achieved between Japanese typefaces (for hiragana, katakana, kanji and other characters) and Latin typefaces.

By designing the percentage of the letter that the white background is living, designed the expression of a simple character.

Since it is assumed that one magazine is organized in a single typeface family, it is possible to realize a varied magazine design while maintaining a consistent expression.

A simple and airy, modern sans serif typeface, allows one to set a character composition endowed with an articulate and erudite feel, and even in cases when Japanese and Latin characters appear together, there is no sense of incongruity.

For AXIS Font Condensed and Compressed, rather than merely narrowing down the basic typeface, we designed an exclusive narrow Japanese font with a focus on character width issues.

Moderately slender widths were developed, responding to todays high-density text communication needs with crisp, slim-bodied shapes.

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Shueitai is a typeface that has been undergoing development for more than a century, starting from the days when Dai Nippon Printing Co.

, Ltd. (DNP) was still known as Shueisha. As Japan underwent rapid modernization during the early years of the Meiji era, Shueisha, believing that printing was a business befitting a modern civilized society, began operations with a focus on letterpress.

Before long the company expanded into developing its own typefaces. In 1912 it completed a full range of Mincho type, in sizes from Sho-go (#0 size, 42pt) through Hachi-go (#8, 4pt), which it called Shueitai a new style that came to form one of the two mainstreams of Japanese typefaces and continues to have a significant influence on font design even today.

More The Shueitai typeface is distinguished by abundant variations matching the size of type and the changing demands of the times.

Whether it is the spirited and powerful Sho-go, the delicate and flowing San-go (#3, 16pt), or the bright and solidly reassuring Shuei-Mincho L, all Shueitai typefaces share a vibrant brushwork that adds an expression of eloquence and a burst of brilliance to every printed word.

Currently, Shueitai is composed of 17 kinds of fonts useful for various purposes.

The world has witnessed vast changes in the environment surrounding the printed world, with the tran-sition first from letterpress to Desktop Publishing, and most recently to e-books.

But no matter how this environment might evolve, the written word remains the basis of communication, and the importance of beautiful and readable typefaces stays unchanged.

In preparation for the changes that will inevitably come during the future, DNP will continue to evolve the Shueitai designs from now on.

Through its continual reinvention, Shueitai, a typeface consistently adopted at the vanguard of the industry, perhaps represents Japanese innovation at its very best.